More reach. Less work.
Position yourself for success.
Work less, get more
Many experts are proliferate authors and speakers. What they don’t get well is promoting their work. I understand. Creating a speech, publishing an article or launching a new service is a lot of work. Unfortunately, that is not enough. Successfully promoting what you created is what will amp up your reach and get you where you want to be.
Yes, self-promotion is a beast. That is where I come in.
Why visibility is so important
From my work as a marketing and business development manager, I have seen experts who thrive and are in demand, while others remain a well-kept secret. I’m sure you are no stranger to this scenario.
There are many reasons for this. One part of the puzzle is visibility. Because visibility creates opportunities that empower you to succeed and stand out against our competition.
However, before you can work on raising your visibility, you have to know, your professional value proposition: It’s the combination of your expertise, industry experience, strengths, personal experiences and passion. I also call it the glory in your story.
It’s why your prospective client or employer should pick you over someone else. You’ll easily pitch your ideas to decision makers and multipliers who are essential to your professional and business success.
Visibility without hustling
They say that visibility will not pay you money. I agree that you can get clients by networking and being a really good sales person – without being visible.
Unfortunately, most experts aren’t good sales people, have no time for small talk and compete for business in a crowded market.
This is where visibility comes in. You can win clients, nail that career move or make an impact without having to hustle – if the reach for your work and expertise is higher.
I feel very confident making that claim, because I have built more than one business by comfortably raising my visibility online. Let me show you how!
When I work with my 1-on-1 clients I uncover their strengths, personality traits and experiences, and develop their one-of-a-kind expert positioning. That includes crafting a compelling message and communicating it where it makes sense.
I currently serve firms and 1-on-1 clients in Germany, Austria and Switzerland. I invite you to visit my German site at >Legado.at. I also offer group programs and online courses in English. Please send me a message if you want to be notified of my new offerings.